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Variable Data Printing Explained

Posted on August 1st, by lyonsdigital in Blog, HP Feature, Services. No Comments

Variable Data Printing Explained

Variable Data Printing or Variable Data Processing, two slightly different ways of referring to the same process.

It’s a bit of a technical term — but it’s essentially a service that can merge a database file of your customer’s information with an actual print run.

Now a days, we all want to speak one-on-one with someone if we can.
Variable Data Processing – permits you to do this large quantities. We can print a person or client’s name and information on each individual piece or brochure in your print run. That makes your communication, one-on-one with the other peson.
It’s a wonderful way for you to get your message across in a very, very straight-forward way. Directly to the person you’re speaking to.

And recently, technology has made it possible for us to bring the cost of doing this down to a point where it fits almost everyone’s pocketbook.

With a track record of up to a 50% increase in open-rates, it dramatically increases your return on direct mail. At Accel we recommend people use Variable Data Processing whenever they’re going to do a presentation to a large group with hardcopy.


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