Variable Data Printing
Also known as Personalized Printing or One-to-One Printing, Variable Data Printing is the merging of your database file with your actual print file. In other words, each printed piece is unique and customized for each recipient.
Imagine your sales team is sending out a mailing of promotional flyers. Rather than speaking generically to a mass audience – each of those mailers could be personalized with individual names, unique figures, charts, and sales messages. It’s like having a conversation with your customer – imagine how persuasive that could be.
You can stop imagining, studies show that personalized material gets opened 50% more than generic material, and results in higher conversion rates. While you’re printing shorter, more targeted print runs, you’re saving money and spending less on production.